Vihar Patel - Partner
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“Dumb” Starbucks a brilliant parody or a blatant case of trademark dilution and infringement? Monitoring your brand vital to trademarks owner’s success!
Do you drink Starbucks coffee? Do you pay attention to the news? If so, you’ve probably heard about “Dumb Starbucks,” the coffee shop that opened in Los Angeles, California. Within hours, the store had lines out the door and plenty of social media exposure. While at first it was unclear who was behind the “Dumb” idea, it soon came out that it was Comedy Central’s Nathan Fielder. This might sound like blatant trademark infringement to you; after all, “Dumb Starbucks” has the same name, logo, design, and drinks as Starbucks, just with the word “Dumb” added. However, Comedy Central is claiming that the use is a parody, which counts as protected free speech and does not infringe on trademark rights. Starbucks disagrees; the company has already stated that their logo is trademarked, and that this use constitutes infringement. The company’s lawyers have questioned whether this use could even count as a parody, as they aren’t making fun of Starbucks, but […]
Samples of Some of our Presentations on Business, Employment and Intellectual Property (Copyrights, Patents, Trademarks, and Trade Secrets) Law Matters:
- “Dumb” Starbucks a brilliant parody or a blatant case of trademark dilution and infringement? Monitoring your brand vital to trademarks owner’s success!
- Joint Cross Licensing of Patents and other IP, does it make sense for you?
- Defense of infringement claims, preliminary or permanent injunction proceedings and keeping your clients in business!